the series follows a wildly successful family-run company in louisiana that manufactures duck calls. on wednesday, the show's fourth season premier shattered cable tv records for reality shows 11.8 million people tuned in. half of those in the critical 18 to 49 demographic. the show also lights up social media and it has its own hugely popular product line. what explains the success? what's the allure of watching a bunch of long-haired rednecks sitting around teasing each other talking about their business, relationships and family lives? there is no nudity. pretty much no foul language. and no celebrity drop-byes. first, this is my theory. the duck dynasty characters are genuinely funny, but it's not always the obvious slapstick stuff. the dialogue can be really ironic, too. the robertson family comes across as unrehearsed, no nonsense, and warm. yet, there is another explanation for this mega hit. the show's focus on family, country and faith. each episode, in fact, ends with a prayer. >> let's pray. father, we thank you for this night and we thank you for the blessing of being in